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Name: BrandSimpli GmbH
Rating: 4.96 (150 reviews)

Tauchen Sie ein in unser Glossar, das eine Fülle an Begriffen und Konzepten aus der digitalen Welt umfasst. Hier erhalten Sie die nötigen Einblicke und Erklärungen, um in der dynamischen Online-Landschaft erfolgreich zu navigieren.

A
- A/B-Testing
- Ad Ranking
- Ad-Exchange
- Ad-Targeting
- Ad-Tracking
- Ad-Verification
- Ad-Viewability
- Adserver
- Advertiser
- Advertorial
- AdWords
- Affiliate Marketing
- Alexa-Rank
- Algorithmic Penalty
- Algorithmus
- Alt-Text
- Amazon Marketing
- Amazon SEO
- Analytics
- Anchor-Text
- API
- App-Store-Optimierung (ASO)
- Arbeitgeberbewertungen
- Artificial-Intelligence (AI)
- Arztbewertung
- Astroturfing
- Attribution
- Attribution-Model
- Audience
- Audience-Targeting
- Auffindbarkeit
- Authority
- Automated E-Mails
- Automation
- Automation-Tools
B
- B2B – Business-to-Business
- B2C – Business-to-Consumer
- Backlink
- Backlink-Audit
- Backlinkaufbau
- Banner
- Behavioral-Marketing
- Behavioral-Targeting
- Benchmarking
- Bewertungs-Funnel
- Bewertungsdurchschnitt
- Bewertungsmanagement
- Bewertungsmetrik
- Bewertungsportale
- Bidding
- Bing
- Black-Hat-SEO
- Blauer Haken auf Instagram
- Blog
- Blog-Marketing
- Boilerplate
- Bot
- Bot-Traffic
- Bounce-Rate
- Brand Content
- Brand Identity
- Brand Image (Brand Reputation)
- Brand Links
- Brand Voice
- Brand-Advocacy
- Brand-Affinity
- Brand-Awareness
- Brand-Keywords
- Brand-Loyalty (Markenloyalität)
- Brand-Management
- Brand-Monitoring
- Brand-Name
- Brand-Perception
- Brand-Positioning
- Brand-Promotion
- Brand-Recognition
- Brand-Storytelling
- Brand-Strategy
- Brand-Value (Markenwert)
- Brand-Website
- Branded-Keywords
- Branding
- Broad-Match
- Bundesverband Digitale Wirtschaft (BVDW)
- Business-Model
- Buyer-Persona (Persona)
- Buzz-Marketing
- Buzzword
C
- Call-to-Action
- Campaign-Management
- Candystorm
- Canonical Tag
- Canva
- Chat-Marketing
- ChatGPT
- Check24
- Click-Fraud
- Click-Map
- Click-Through-Rate (CTR)
- Click-to-Action (CTA)
- Clickbait
- Cloaking
- Community Management
- Competition-Analysis
- Competitive-Intelligence
- Content Experience
- Content Marketing
- Content Shift
- Content-Management-System (CMS)
- Content-Plan
- Content-Recycling
- Content-Scraping
- Content-Seeding
- Conversion
- Conversion-Attribution
- Conversion-Funnel
- Conversion-Lead
- Conversion-Optimierung
- Conversion-Pfad
- Conversion-Tracking
- Conversionrate (CVR)
- Cookie
- Copywriting
- Corporate Communication
- Corporate Publishing
- Corporate Social Responsibility (CSR)
- Corporate-Blogging
- Corporate-Identity (CI)
- Cost-per-Action (CPA)
- Cost-per-Click (CPC)
- Cost-per-View (CPV)
- Crawl / Crawler
- Crisis-Management
- Cross-Media-Marketing
- Cross-Selling
- CSR – Corporate-Social-Responsibility
- CSS (Cascading Style Sheets)
- Custom-Audiences
- Custom-Content
- Custom-Made-Audience (CMA)
- Customer Experience (CX)
- Customer Lifetime Value (CLV)
- Customer Relationship Management (CRM)
- Customer Review (Kundenbewertung)
- Customer Touchpoints
- Customer-Acquisition
- Customer-Insights
- Customer-Journey
- Customer-Value
- Cyber-Angriff
- Cyber-Mobbing
- Cybersecurity
- Cyberstalking
D
- DALL·E
- Dark-Social
- Das Örtliche
- Data Analytics
- Data-driven Marketing
- Data-Mining
- Data-Visualization
- Database Marketing
- Datenanalyse
- Dead-Link
- Deep-Linking
- Deep-Web
- Deeplinking
- Defensives SEO
- Demographic Targeting
- Denial of Service (DoS)
- Description-Tag
- Design-Thinking
- Destination-URL
- Diffamierung
- Digital Asset Management (DAM)
- Digital Reputation Management (DRM/ORM)
- Digitale PR
- Digitale Reputation
- Digitaler Fußabdruck
- Digitales Marketing
- Direct Mail Marketing
- Direct Response Marketing
- Direct-Traffic
- Directory Submission
- Direktwerbung
- Disavow Tool
- Diskussionsforum
- Display Marketing
- Display-Werbung
- DocInsider
- DoFollow-Link
- Domain Authority (DA)
- Domain Name System (DNS)
- Domain-Parking
- Domain-Popularität
- Doorway-Pages
- Double Opt-In
- Download-Content
- Downselling
- Drip-Campaigns
- DRM (Digital Rights Management)
- DSGVO – Datenschutz-Grundverordnung
- Duplicate Content
- Dynamic Content
- Dynamic Keyword Insertion (DKI)
- Dynamic Remarketing
- Dynamic Search Ads (DSA)
- Dynamische Suchanzeigen (DSA)
E
- E-Mail-Marketing
- E-Mail-Newsletter
- Earned Media
- EAT
- Echtzeit-Marketing
- eCommerce
- eCPC – Effektiver Cost per Click
- eCPM – Effektiver Cost per Impression
- Editorial Content
- Effektive Klickrate (eCTR)
- Einführungskampagne
- eKomi
- Empfehlungsmarketing
- Employer Reputation
- Employer-Branding
- Engagement-Marketing
- Engagement-Rate
- Ephemeral Content
- Erfahrungsberichte
- Erfolgsmessung
- Erwähnungsanalyse
- Eventmarketing
- Exit Intent
- Exit-Link
- Exit-Rate
- Experteninterviews
- Expertenreputation
- Expired Content
- Expired Domain
- Explainer-Video
- Externe Links
- Externe Reputation
F
- Facebook
- Facebook Advertising
- Facebook Insights
- Facebook-Pixel
- Fake-Bewertungen
- Fake-News
- False Balance
- FAQ-Optimierung
- Favicon-Optimierung
- Fear-Based Marketing (PR)
- Featured Image
- Featured Products
- Featured Reviews
- Featured Snippets
- Feed
- Feed-Reader
- Feedback-Management
- Filterblasen
- Firmenblog
- First-Party Tracking
- Flash-Content
- Flip Content
- Focus Keyword
- Follow-Back-Strategie
- Follow-Link
- Follower
- Footer
- Footprint
- Foren-Marketing
- Forensic SEO
- Forensische Analyse
- Formular-Übermittlung
- Forward-Linking
- Freemium-Modell
- Frequency Capping
- Frequenzanalyse
- Freshness Faktor
- Frontend
- Führungskraft-Reputation
- Funnel
- Funnel Optimization
G
- Gamification
- Gastbeitrag
- GEO-Targeting
- Geotargeted Keywords
- Glassdor
- Glossar-Marketing
- Golocal
- Google Ads
- Google Alerts
- Google Algorithmus
- Google Analytics
- Google Bewertungen
- Google Display Network
- Google Keyword Planner
- Google Knowledge Graph
- Google Local Pack
- Google My Business
- Google PageSpeed Insights
- Google Penalties
- Google Penalty
- Google Search Console
- Google Suggest
- Google Tag Manager
- Google Trends
- Google Updates
- Google Webmaster Guidelines
- Google-Maps-Optimierung
- Google-Ranking
- Google-Snippet
- Googlebot
- GoYellow
- Grafikdesign
- Grafische Darstellung
- Grey Hat SEO
- Growth Hacking
- Guerilla Marketing
H
- Heatmap
- HolidayCheck
- Hotfrog
- HTML
I
- Idealo
- IKEA-Effekt
- Imageschaden
- Immobilienscout24
- Inbound Marketing
- Indeed
- Influencer
- Influencer Marketing
- Interne Linkstruktur
- Issue Management
J
- Jameda
- JavaScript
K
- Kampagne
- Keyword-Dichte
- Keyword-Recherche
- KISS-Prinzip
- Kommunikationsplanung
- Konkurrenzanalyse
- KPIs
- Krisen-PR
- Krisenkommunikation
- Krisenmanagement
- Kundenbefragung
- Kundenbindung
- Künstliche Intelligenz
- Kununu
L
- Landing Page
- Lazy Loading
- Lead
- Lead Magnet
- Lighthouse
- Linkbuilding
- LinkedIn Ads
M
- Marke
- Markenpositionierung
- Markenwahrnehmung
- Medientraining
- Meta-Tags
- Mobile First
- Multi-Channel
- Multi-Display-Marketing
- Mund-zu-Mund-Propaganda (Mundpropaganda)
- My Business
N
- Native Advertising
- Negative Bewertungen
- Newsjacking
O
- One-Page / View All
- Online Marketing
- Online Reputation Management
- Online-Bewertungsportale
- Online-Image verbessern
- Online-PR
- Open Graph
- Organische Suche
- ORM
- Owned Media
P
- Page Experience
- Page Impressions
- PageSpeed
- Paginierung
- Paid Media
- Paywall
- Performance Marketing
- Personal Branding
- Pinterest
- Pitch / PR Pitch
- PR
- Pressemitteilung
- Presseportal
- Pressespiegel
- Presseverteiler
- Provenexpert
R
- Real-Time Bidding
- Recht auf Vergessenwerden
- Referenz
- Related Content
- Remarketing
- Reputation verbessern
- Reputationsanalyse
- Reputationsmanagement
- Reputationsmarketing
- Reputationsrisiko
- Reputationsschaden
- Reputationsschutz
- Reputationsstrategie
- Reputationsverlust
- Restaurantbewertung
- Retargeting
- Review Management
- robots.txt
- Rufmord
- Rufschädigung
S
- Sanego
- SEA
- Seeding
- SEM
- SEO
- SERPs
- Shitstorm
- Shitstorm-Management
- Sichtbarkeitsindex
- Site Map
- Social Media Krisenkommunikation
- Social Media Marketing
- SSL
- Stepstone
- Sternebewertung
- Stimmungsbarometer
- Storytelling
- Streisand-Effekt
- Suchintention
- Suchmaschinenreputation
T
- Targeting
- TikTok Marketing
- Traffic
- Tripadvisor
- Trusted Shops
- Trustpilot
- Tweet
- Twitter (jetzt X)
U
- Unique Content
- Universal Search
- Unternehmenskommunikation
- URL
- Usability
- User Experience (UX)
- User Journey
- User-Generated Content
V
- Verdrängung
- Verleumdung
- Virales Marketing
- Voice Search
W
- Webauftritt
- Wettbewerberanalyse
- Wettbewerbsanalyse
- Whitepaper
- Wikipedia
- Word of Mouth (WOM)
X
- XING
- XML-Sitemap
Y
- Yelp
- YouTube
Z
- Zielgruppe

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